Connecting Keap to Revscale CRM via Zapier (Webhook)

This setup automatically sends leads from Revscale CRM → Keap using Zapier as the bridge. Revscale captures a lead → sends it to a Zapier webhook → Zapier processes it → Keap creates or updates the contact

Step 1: Create the Zap in Zapier

• Click Create Zap
• Select Webhooks by Zapier [HTTPS POST request]
• Choose Catch Hook
• Continue and copy the generated webhook URL

This URL is where Revscale will send lead data.

Step 2: Add the Webhook to Revscale

• Go to CRM → Configure
• Paste the webhook URL into the Webhook field
• Click Save

Once saved, Revscale will start sending lead data to Zapier whenever a lead event occurs.

Step 3: Send a Test Lead

To allow Zapier to recognize incoming data fields:

• In Zapier, click Test Trigger
• Create a new lead (or update an existing one) in the Revscale CRM
• Confirm a sample record is received

This step is important for proper field mapping later.

Step 4: Set Keap as the Action

• Add an Action step in Zapier
• Select Keap
• Choose Create or Update Contact

This option is recommended because it updates existing contacts instead of creating duplicates.

Step 5: Connect Your Keap Account

• Log into Keap when prompted
• Authorize Zapier access
• Select the correct account if needed

Step 6: Map Revscale Fields to Keap

You’ll now match the incoming Revscale data to fields in Keap.

Core fields (must map):

• Email → Email (primary identifier)
• First Name → First Name
• Last Name → Last Name

Common additional fields:

• Phone → Phone
• Company → Company
• Campaign Name → Tag or Custom Field
• Lead Source → Tag or Custom Field
• Message/Notes → Notes

Best practice:

Use email as the matching key — it reduces duplicates and ensures updates work correctly.

Step 7: Test the Action

Before going live:

• Run the Zapier test
• Confirm the contact appears correctly in Keap
• Check:
• • field accuracy
  • tags/custom fields
  • duplicate handling

Step 8: Publish the Zap

• Name the Zap clearly (e.g., Revscale → Keap Contact Sync)
• Turn the Zap ON

From this point forward, new leads from Revscale will sync automatically into Keap.

Updated on: 02/04/2026