Web Pixel

What it does

Automatically identifies anonymous website visitors, tracks their on-site behavior, and converts them into leads—enabling you to follow up with targeted email campaigns.

How it Works

To track web visitors, you will need to install a code tracking snippet.

Each identified visitor is added to your Revscale CRM for easy tracking and follow-up.

Web Pixel Outreach

What it does

Engages the visitors identified by your Web Pixel Agent via email based on their derived intent.

How it Works

Visitors identified from your website will have their activity and the web pages they have visited tracked to derive their intent and enrich their data with insights about who they are. When you start outreach, their activity will be taken into consideration when generating outreach messaging. Each visitor enrolled in outreach will receive one personalized outreach message. If you have connected an email account, and enabled outreach, each lead will be reached out to as they are identified.

To start a Web Pixel Outreach follow these steps

Navigate to the Web Pixel Agent, click on Web Visitors then click on preferencesConnect your email account that will be used by the Web Pixel agent for outreach

Connect your email account that will be used by the Web Pixel agent for outreach

Click the enable outreach toggle

Determine whether you'd like to send Dynamic templates (Generated based on a web visitors activity on your website) or a manual template which you can edit.

Click Save

The leads identified by your agent will now start receiving outreach. You will be able to view which of your Web Pixel leads have been messaged and which have responded from the status column. To view the messages and any responses, you can click on each lead in the table.

Updated on: 07/10/2025