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Email Deliverability Essentials for Agentic Email Campaigns

Key email infrastructure requirements for Revscale agentic campaigns — covering DKIM, SPF, DNS, and step-by-step configuration for both Google Workspace and Microsoft 365.

Written by Evette

To maximize the success of Revscale.ai’s Agentic Email Campaigns, customers must ensure their email infrastructure is properly set up.

DKIM (DomainKeys Identified Mail)

Why it’s important:

  • Verifies the authenticity of the emails you send.

  • Ensures emails haven’t been tampered with during transit.

How it helps:

  • Boosts email credibility with email providers.

  • Reduces the likelihood of emails being marked as spam.

SPF (Sender Policy Framework)

Why it’s important:

  • Specifies which mail servers are authorized to send emails on behalf of your domain.

  • Prevents domain spoofing and phishing attacks.

How it helps:

  • Improves sender reputation.

  • Minimizes the chance of emails being rejected or flagged as spam.

DNS (Domain Name System)

Why it’s important:

  • Facilitates the proper setup of SPF and DKIM records.

  • Essential for domain authentication and routing emails.

How it helps:

  • Ensures that SPF and DKIM records are properly published and recognized by sending mail servers.

  • Provides foundational support for email deliverability and authentication processes.

How to Configure Correctly

  1. Access your DNS management console (e.g., Google Domains, Cloudflare, GoDaddy).

  2. Locate your domain’s DNS settings.

  3. Add a TXT record for SPF. The format depends on your email provider:

    • For Google Workspace: v=spf1 include:_spf.google.com ~all

    • For Microsoft 365 (Outlook): v=spf1 include:spf.protection.outlook.com ~all

    If you use both providers, combine them into a single SPF record. Consult your email provider’s documentation for the exact value required for your setup.

  4. Add another TXT record for DKIM, using the selector provided by your email service (e.g., Google Workspace).

  5. Verify that your records propagate correctly by using online tools like MXToolbox or Google’s DNS checker.

  6. Ensure the records have no syntax errors and that propagation is complete, usually within 24–48 hours.

By correctly configuring these elements, customers significantly enhance their email deliverability and effectiveness, ensuring successful outcomes for their Agentic Email Campaigns with Revscale.ai.

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