Email Warmup Guide

Warming up your email account helps build trust with providers and increases the chances your messages reach the inbox.

What Is Email Warmup?

Email warmup gradually increases the number of emails you send over time. This builds a positive reputation with providers like Gmail and Outlook, ensuring smooth delivery as you scale.

A strong sender reputation helps ensure your emails are delivered to inboxes rather than routed elsewhere by fostering trust with servers, leading to consistent inbox placement.

Why Is Email Warmup Necessary?

New email addresses (and even old ones that have been dormant) do not have a history of sending. ISPs view this as risky behavior.

• Your emails may go to spam.

• Your domain reputation may be impacted.

• Deliverability rates can diminish.

Warmup protects your reputation and improves engagement by gradually building trust with email providers.

Updated on: 07/10/2025