Web Pixel
What it does
Automatically identifies anonymous website visitors, tracks their on-site behavior, and converts them into leads—enabling you to follow up with targeted email campaigns.
How it Works
To track web visitors, you will need to install a code tracking snippet.
Each identified visitor is added to your Revscale CRM for easy tracking and follow-up.
Web Pixel Outreach
What it does
Engages the visitors identified by your Web Pixel Agent via email based on their derived intent.
How it Works
Visitors identified from your website will have their activity and the web pages they have visited tracked to derive their intent and enrich their data with insights about who they are. When you start outreach, their activity will be taken into consideration when generating outreach messaging. Each visitor enrolled in outreach will receive one personalized outreach message. If you have connected an email account, and enabled outreach, each lead will be reached out to as they are identified.
To start a Web Pixel Outreach follow these steps:
Navigate to the Web Pixel Agent, click on Web Visitors then click on Preferences.
Connect your Gmail or Outlook account that will be used by the Web Pixel agent for outreach. You will be prompted to sign in and authorize access via your provider's native login flow.
Click the enable outreach toggle.
Determine whether you'd like to send Dynamic templates (Generated based on a web visitor's activity on your website) or a manual template which you can edit.
Click Save.
The leads identified by your agent will now start receiving outreach. You will be able to view which of your Web Pixel leads have been messaged and which have responded from the status column. To view the messages and any responses, you can click on each lead in the table.