Overview
The Web Pixel Agent tracks visitor behavior on your website and helps you engage with them in real time.
It shows:
What visitors are doing (pages, clicks, time on site)
Who is engaging and when
When to follow up for better timing
The goal: turn anonymous website traffic into actionable, high-intent leads.
How It Works
Tracks website activity (visits, clicks, time spent)
Identifies potential leads
Sends personalized outreach based on behavior
This gives you real-time insight instead of guessing what prospects want.
Setup & Onboarding
Step 1: Enable Visitor Outreach
Turn on Visitor Outreach
This allows the agent to send personalized follow-ups
Step 2: Connect Your Email
Integrate your email account
Required for sending tailored messages to visitors
Step 3: Install WebPixel
Click View Code
Copy the tracking code
Add it to your website
If needed, share the install guide with your developer or webmaster.
Where to install it
Paste the tracking code on every page you want to track. Most sites do this once, sitewide, rather than page by page.
Recommended placement: inside the
<head>tag, or just before the closing</body>tag if your site doesn't allow header edits.WordPress: add it via a plugin like Insert Headers and Footers, or paste it into your theme's
header.php.Webflow: go to Site Settings → Custom Code, paste it into the Head Code section, then republish your site.
Shopify: uses a different setup (theme.liquid plus a Custom Pixel under Customer Events). See our Web Pixel Installation on Shopify guide.
Squarespace: uses Code Injection under Settings → Advanced. See our Squarespace pixel install guide.
Custom or developer-managed sites: add the code to your global layout or template file so it loads on every page.
Verify it's working
Refresh your live site after publishing the change.
Check back on the Web Pixel Agent dashboard. New visits should start appearing under Anonymous Visitors Identified within a few minutes.
Open your browser's developer console on your site and confirm there are no script errors related to the pixel.
Dashboard Overview
After installation, your dashboard will display the following key metrics:
Anonymous Visitors Identified - Shows the number of previously anonymous website visitors that have been identified.
Visitors Contacted - Displays how many identified visitors have been reached through your outreach efforts.
Responses Received - Tracks the number of visitors who have replied to your outreach, helping you measure engagement and campaign effectiveness.
Lead Insights
Click into any lead to view:
Pages visited - See which pages the visitor viewed to better understand their interests and browsing behavior.
Time spent on site - Review how long the visitor stayed on your website, providing insight into their level of engagement.
Full activity journey - Follow the visitor's complete navigation path, from their first page visit to their most recent activity.
Message history - Access a record of all messages sent to the visitor, along with any replies, so you can track your communication history in one place.
All outreach is personalized based on actual behavior.
Filters & Responses
Filter by positive responses
Quickly identify engaged prospects
See key details like time on site and inquiry intent
Preferences & Controls
Inside the Preferences tab:
Toggle Visitor Outreach on/off
Set follow-up timing (e.g., immediate, 15 min, 30 min)
Choose which pages to track or exclude
Enable weekly email reports
Best Practices
Ensure the pixel is installed correctly
Keep visitor outreach enabled for real-time engagement
Review high-intent visitors (long time on site, multiple pages)
Adjust follow-up timing based on your sales process
Use reports to stay consistent with follow-ups
If you'd like help setting up your Web Pixel Agent, click the chat button or you can reach out to us at [email protected].